How a Realtor Can Help You Navigate the Home Buying and Selling Process

Whether buying or selling, a real estate agent can help you navigate the process. A Realtor(r) is a member of the National Association of Realtors(r) and subscribes to its strict Code of Ethics.


While all licensed real estate professionals can facilitate a home sale, not all are Realtors. A Realtor is someone who has earned the title by complying with NAR’s 17-article Code of Ethics. Visit to learn more.

Real estate agents are the middlemen (or women) who help buyers and sellers through the home buying and selling process. They provide a wealth of information about local neighborhoods, housing market prices and mortgage rates. They also help clients navigate the often complicated legal procedures involved in real estate transactions.

A Realtor is a member of the National Association of Realtors, which requires them to abide by the organization’s Code of Ethics. This ensures that Realtors are transparent and honest with their clients, and that they protect their client’s best interests. Realtors are also required to have a designated broker who supervises them to make sure they’re following all applicable state and federal laws.

The most important thing that a Realtor does is to listen to their clients’ needs and wants, and then find the perfect property for them. For example, if a buyer is looking for a specific type of home in a particular area, their agent will search the real estate database and visit properties to get an idea of what’s available. They will then work with the buyer to narrow down their options until they find the perfect match.

Listing agents handle the marketing of the homes they sell, which includes putting them in the local multiple listing service database and hosting open houses. They are also skilled negotiators and will fight to get their clients the best terms on their sale.

A top-notch Realtor will keep their clients up to date on all aspects of the sale, but they won’t bother them with too much information if it’s not relevant. They will also have a network of professionals and previous clients that they can tap into for advice or referrals when needed.


As a Realtor, you can promote your services by offering a variety of different marketing tactics. One of the most effective is to post content on your website that speaks directly to real estate buyers and sellers. This can include blog posts about trends in the market, success stories from past clients, and more. This kind of information builds a rapport with potential customers and helps them trust your business. It also increases your chances of showing up in search engine results pages for prospect keywords.

You can also host events to help home buyers and sellers navigate the process. These could be seminars for first-time homebuyers or workshops on how to sell your home quickly. It’s important to focus on quality when delivering these sessions, as people may be more likely to share the content with their friends and family members who are thinking about buying or selling their homes.

Another way to market your services is by using email marketing campaigns that target people who are looking for a Realtor in their area. These can include property listings, video walkthroughs of houses, and even ads on social media platforms where your ideal client hangs out.

Encouraging satisfied previous clients to leave reviews on your website is another great way to market your real estate business. You can even offer an incentive, such as a small gift, for those who do.

Taking marketing and promotion classes can also be an effective way to increase your client base as a realtor. These classes can teach you how to use various tools, such as social media and paid advertising, to reach more prospects. These courses are usually offered online or through community colleges.


Purchasing and selling homes is one of the largest financial transactions most people will undertake. In order to open escrow and complete the sale, buyers and sellers must come to an agreement on price and terms. Real estate agents are skilled negotiators who are able to find common ground between parties and make recommendations based on past negotiations they have participated in.

It’s not uncommon for property sales to involve multiple offers. A good real estate agent will explain the different negotiating strategies to clients and help them choose the best option. They will also keep track of all offers and counter-offers, as well as communicate them to all interested parties. This is in compliance with NAR’s Code of Ethics which requires cooperating brokers to “make reasonable efforts to keep other brokers informed about the status of offers and counter-offers they have presented on behalf of their client.”

Negotiation skills vary between sellers and buyers, but a Realtor will understand what items are negotiable and where the pressure points lie in each situation. For example, buyers often ask for appliances to be included in the sale. A Realtor will know to check the serial number to determine if the appliances are high-quality and to negotiate a fair price based on other comparables in the area.

Sellers may be tempted to list their home at the highest price possible to attract as many buyers as possible. However, a Realtor will know that this strategy could backfire by alienating potential buyers and causing the property to sit on the market for longer than necessary. They will work to determine the most reasonable offer amount for the property and help their clients achieve a satisfactory outcome.


Real estate is a complex business and there are many wrinkles that need to be smoothed out in order for a deal to close. Realtors are trained to help their clients navigate a multitude of documents and contracts to finalize the sale of a property. They are familiar with standard contracts and can advise their clients on important details, such as if adequate financing is in place or when the transfer of legal title will occur.

In addition, if you are purchasing a distressed property and intend to “flip” it for a profit, your Realtor can assist you by performing the calculation known as Maximum Allowable Offer (MAO). This will help you determine what an investor is likely to pay for the property and ensure that you go under contract at a price that will still leave you enough room to make your desired profit.

A Realtor can also help you understand your local market and provide valuable insight into local trends. They will know how much homes in your area have been selling for recently, and what comparable homes are selling for in nearby areas. They can also share information about local schools, crime rates and access to transportation, among other things.


A Realtor is a real estate professional who is a member of the National Association of Realtors (NAR). NAR members are expected to be experts in their field and adhere to a code of ethics that protects buyers, sellers, clients, the public and other Realtors. NAR also offers advanced educational opportunities that allow Realtors to specialize in specific areas of the market.

Agents who become Realtors must meet state licensing requirements and complete pre-licensing courses. Then, they take a national exam and a state-specific test. If they pass both, they are licensed to sell property. As a result of their education and training, Realtors are knowledgeable about local housing markets and market trends. They can provide information on property taxes, utility costs and municipal services, as well as advise prospective homeowners of possible financing options. Realtors may also be aware of zoning changes that could affect property values in their area.

While some agents choose to remain as real estate agents, many decide to pursue the title of Realtor in order to gain more negotiating power and access to a larger pool of potential clients. Realtors can be hired by both buyers and sellers, and their job is to help them navigate the complicated process of buying or selling a home.

Aside from specialized expertise in a specific area of the market, Realtors must have excellent marketing skills and an intimate knowledge of real estate laws and regulations. They must also be adept at balancing multiple projects and priorities, including managing client expectations and executing contracts.